Progress

Since the coursework was set in September, the progress that I have made has been in fits and starts. At the beginning of the project I was extremely excited about the prospect of being able to produce adverts in something that I have a keen interest in. Our group got of to a great start and made significant progress in the theory side of the coursework. I learnt so much about the codes and conventions of advertising and a lot of in depth information through research. In the practical part of the coursework I have had both positive and negative experiences. The positives have involved learning in depth, how to use the macs and more importantly i movie, which can be complicated for someone who is not familiar with the format. I have developed my understanding and can now comfortably edit our work by adding music, title and any sfx that we want to incorporate. Additionally this year I have a much deeper understanding of how to manipulate the camera to get the best shot possible and exactly what you want to create. Other significant progress has been made through the development of a appreciation for the process of storyboarding.The negative regresses that have occurred are my organisation and a constant change in the product that we are going to advertise and therefore decisiveness. The issues I have faced with organisation is primarily due to my prioritisation, placing other subjects etc in front of my media coursework. Other factors included exams, weather conditions and actors. Another negative in my practical coursework was being extremely indecisive. I constantly changed ideas and products and therefore storyboards kept having to be re-drafted and this became very time consuming and this largely contributed to the moderate progress I have made recently. However in the last fortnight myself Phil have recovered focus and begun editing our second advert thoroughly and getting shots for the third this week. Overall I feel that I have made steady, moderate progress in this coursework.