Plans for January

In January the first thing we need to address is re-shooting and completing Advert 1. This means that we have booked out cameras and mac book to edit, for over the holidays. We also need to complete shooting schedules for adverts 2 and 3. However we will being looking to get a full first rough cut of advert 2 and to shoot everything we need so we have time to re-shoot and edit thoroughly in February.

Current Progress

Unfortunately I was unable to meet the 10Th December deadline set. This is because we had a major change in the direction of our coursework, changing storyboards and ideas. This was because the footage we had was all unusable and decided our original plan was far to complicated. Therefore we simplified our ideas and re-drafted our storyboards. This means that if we work hard enough we can complete all three adverts to a high standard by the final deadline, at the end of February.

Re- Storyboards

This week Phil and I decided to re -storyboard as we felt our oringinal idea was to complicated and would not be able to finish our advert to the quality that we wanted to. Therefore we researched other adverts for inspiration and concluded that we needed to simplify. The process was efficient as we were able to get our ideas on to paper extremely quickly. The finished products will be posted soon

Filming- Ad 1

Yetsterday we filmed the first advert. It was extremely successful as we got the majority of the shots completed to high level. This morning we spent editing so we now know specificly want else we need to film and re-shot etc. We also imported the music for tthe soundtrack and the advert is finnaly taking some form and shape. This has been a good starting block and now can build simple targets to work toward.

Music/Soundtrack

The music that we wanted to encoporate in our adverts was fast, upbeat music to create pace and a 'feel good' atmosphere to the audience. Therefore we are looking prodominantly at hip hop, dance and garage genres to use in all three adverts. Using the same music means that there is a direct link created between the three adverts. We are likely to use a well known, popular song as this will recieve immediate recognition from the audience and get their full attention throughout the commercial. Additionally this should help to make the adverts stand out, be recognised and remembered. The song we hope will appeal to our the entirity of of our large audience
Examples of songs considered (List will be added to):
Prodigy -Breath
Kelis/Andre 3000- Millionaire
John Legend/Andre 3000-Green Light

Titles

This week myself and Phil reacquainted ourselves with photoshop as we entempted to make a rough version of our final credits. This wasn't an intirely successful lesson as we kept making mistakes and didn't end up with any real decent end product.

1st Filming & Editing

During our spare time myself and Phil completed around 30 minutes of filming. We shot close ups for an opening shot of the 'Heritage' advert. In lesson we narrowed down to just two shots that we felt were good enough and captured exactly what we wanted. We considered verisimilatude with sounds and the movement of bodyparts and the ball. Additionally another factor was the quality of the shot angle, pace and distance. In Adobe Premier we hope to be able to add slow motion on the shot and create 3 quality adverts.

Storyboards - Power 1-5

Srotyboards - Power 6-8

Stroyboards - Heritage 1-5

Storyboards - Heritage 6-9

Storyboards - Heritage 10-14

Storyboards - Speed 1-5

Storyboards - Speed 6-7

Treatment

The product that we have chosen to advertise is ‘Nike’ football boots. This is because it is a well established product that we are both interested in and therefore could create three strong adverts. The title and slogan of our campaign is ‘Be the Best’. This incorporates one of the three emotional appeals of advertising, self idealization as it is what people want to be, the best at everything they participate in. We have decided to advertise three different ranges of Nike football boots, speed, power and heritage. So for speed the slogan is, ‘Be the fastest, Be the Best’. This means that the three different ranges of football boot results in a wider target audience whilst appealing to all of them.
Each boot that we are advertising has its own unique selling point. These include speed, power and heritage. This means that it will certainly appeal to all of our target audience therefore providing a solid start to successful advertising campaign. Our target audience is 16-24, male, amateur and semi-professional footballers. Therefore the adverts will be presented in such a way to attract this very specific target audience whilst maintaining the wide appeal that ‘Nike’ has. Through our researched we discovered that in 1994 Nike was only the seventh brand on the market in Europe. Therefore through the use of advertising in the past decade we can afford now not to have to rely on big celebrities but the brand, slogan and creativity.
The reason for why we choose this target audience is because we both fall into that category and therefore can create something we know a lot about to a target audience we are in. This means that we should have a good idea of what we need to create. The line of appeal relies heavily on the emotional appeal of self idealization, as our target audience is young and competitive heavily in relation.
Storyboarding was an extremely long process which took four or five drafts in order to get it looking good and exactly how we wanted them to look in the flesh. We decided to put the style of football boot into three categories: Heritage, Speed and Power. We did this because we felt it was the best way as well as giving the boot an individual feel, as well as allowing the potential buyers to put themselves into one category or another. As a result this gives us the opportunity to affect a wider audience and consequently this means more sales.
The idea for Heritage came from the opening of Troy. I got the idea to watch troy after researching and finding out that Nike was the goddess of victory in Greek mythology, as a result this lead me to watch Troy, allowing me to associate the product with the Greek mythology, being that it's Heritage.
The idea for power was originally based around Wayne Rooney's goal against Newcastle in 2005. However Due to not being able to use more than four or five shots from professional cameras, this lead me to come up with a similar idea but instead of doing a comparison, it would just be the player with the boots, as a result showing the power of the players.
The third story board is all about speed, the pace of the advert will be fast to highlight the speed aspect of the advert, with fast clips of players dribbling and moving the ball quickly. Another way in which we considered to portray speed was to have a proposition race where there is unlikely outcome but the actor wearing the football boots wins. This is because it would depict speed simply but affectively.


Treatment

Nike Laser Ad

This adert shows some of the shots that we want to create and some good ideas and thoughts that we can include and use in our final product. This includes slow motion and different camera angles and distance that we didn't plan on using. This is advert has some extremeley affective shots some of which we will hopefully be able to replicate. However in contarast to this advert and most nike adverts it has a very popular successfull pro and household name. We cannot replicate this but some of the shots used are affective enough without that person.

Nike Laser Ad

Take it to the next level- Nike Advert

New multi sport Nike Advert

Heinz Baked Beanz Advert

Alcohol Adverts

This week I have been watching as many alcohol related adverts as possible from the comedy larger and spirits adverts towards young males to serious drink aware adverts. I also noticed that every advert that contains a alcoholic drink in the bottom right corner it has drinkawre.co.uk throughout the entire advert and then in bigger text at the end. The reason that I have been watching these adverts is because one of our possible target audiences in 18-30 year old males. therefore i felt the best ads at the moment were WKD, Carling and Carlsberg which both have relations and in assosiation with the F.A Premier League which is the most popular sport among our posssible target audience.

John Smiths Adverts

A level nike ad

Dairy of advanced A level Media

This blog is a dairy of what i am doing this year in my media project. I will be posting my first ideas and final ideas and anything in between that I undertake including research and the product i will be advertising which is in the development stage at the moment as we need to decide in our product which product is possible to do and which we can get the most creative ideas from. From this we will gain communication in our group and receive feedback from each other, the group and our teacher.