Plans for January

In January the first thing we need to address is re-shooting and completing Advert 1. This means that we have booked out cameras and mac book to edit, for over the holidays. We also need to complete shooting schedules for adverts 2 and 3. However we will being looking to get a full first rough cut of advert 2 and to shoot everything we need so we have time to re-shoot and edit thoroughly in February.

Current Progress

Unfortunately I was unable to meet the 10Th December deadline set. This is because we had a major change in the direction of our coursework, changing storyboards and ideas. This was because the footage we had was all unusable and decided our original plan was far to complicated. Therefore we simplified our ideas and re-drafted our storyboards. This means that if we work hard enough we can complete all three adverts to a high standard by the final deadline, at the end of February.

Re- Storyboards

This week Phil and I decided to re -storyboard as we felt our oringinal idea was to complicated and would not be able to finish our advert to the quality that we wanted to. Therefore we researched other adverts for inspiration and concluded that we needed to simplify. The process was efficient as we were able to get our ideas on to paper extremely quickly. The finished products will be posted soon

Filming- Ad 1

Yetsterday we filmed the first advert. It was extremely successful as we got the majority of the shots completed to high level. This morning we spent editing so we now know specificly want else we need to film and re-shot etc. We also imported the music for tthe soundtrack and the advert is finnaly taking some form and shape. This has been a good starting block and now can build simple targets to work toward.

Music/Soundtrack

The music that we wanted to encoporate in our adverts was fast, upbeat music to create pace and a 'feel good' atmosphere to the audience. Therefore we are looking prodominantly at hip hop, dance and garage genres to use in all three adverts. Using the same music means that there is a direct link created between the three adverts. We are likely to use a well known, popular song as this will recieve immediate recognition from the audience and get their full attention throughout the commercial. Additionally this should help to make the adverts stand out, be recognised and remembered. The song we hope will appeal to our the entirity of of our large audience
Examples of songs considered (List will be added to):
Prodigy -Breath
Kelis/Andre 3000- Millionaire
John Legend/Andre 3000-Green Light

Titles

This week myself and Phil reacquainted ourselves with photoshop as we entempted to make a rough version of our final credits. This wasn't an intirely successful lesson as we kept making mistakes and didn't end up with any real decent end product.

1st Filming & Editing

During our spare time myself and Phil completed around 30 minutes of filming. We shot close ups for an opening shot of the 'Heritage' advert. In lesson we narrowed down to just two shots that we felt were good enough and captured exactly what we wanted. We considered verisimilatude with sounds and the movement of bodyparts and the ball. Additionally another factor was the quality of the shot angle, pace and distance. In Adobe Premier we hope to be able to add slow motion on the shot and create 3 quality adverts.