Tuesday, November 25, 2008

Music/Soundtrack

The music that we wanted to encoporate in our adverts was fast, upbeat music to create pace and a 'feel good' atmosphere to the audience. Therefore we are looking prodominantly at hip hop, dance and garage genres to use in all three adverts. Using the same music means that there is a direct link created between the three adverts. We are likely to use a well known, popular song as this will recieve immediate recognition from the audience and get their full attention throughout the commercial. Additionally this should help to make the adverts stand out, be recognised and remembered. The song we hope will appeal to our the entirity of of our large audience
Examples of songs considered (List will be added to):
Prodigy -Breath
Kelis/Andre 3000- Millionaire
John Legend/Andre 3000-Green Light

Tuesday, November 11, 2008

Titles

This week myself and Phil reacquainted ourselves with photoshop as we entempted to make a rough version of our final credits. This wasn't an intirely successful lesson as we kept making mistakes and didn't end up with any real decent end product.

Thursday, October 30, 2008

1st Filming & Editing

During our spare time myself and Phil completed around 30 minutes of filming. We shot close ups for an opening shot of the 'Heritage' advert. In lesson we narrowed down to just two shots that we felt were good enough and captured exactly what we wanted. We considered verisimilatude with sounds and the movement of bodyparts and the ball. Additionally another factor was the quality of the shot angle, pace and distance. In Adobe Premier we hope to be able to add slow motion on the shot and create 3 quality adverts.